My vision for the near future - a vision that ranges from Chindia dreams to a new antisocial norm. No one looks dumber than a forecaster who gets it completely wrong, except maybe John Lennon’s astrologer.
1. Start with the ascent of
2. Move on to the globalization of everything. Once, we may have taken globalization to mean that the world would be
3. And it turns out that just about everyone wants to weigh in, whether the topic is culture, politics, fads or celebrity follies. This universalizes every news flash—let a big name stumble, and the entire world hits the keyboards to talk about it.
4. Time is becoming the enemy. “How do you know you’re in
5. Life is good if you’re a brand. Better get busy if you’re not, because branding is no longer just for businesses. As an individual, you’re a cipher; as a brand, you’re instantly recognizable and respected. For what? For successfully branding yourself, of course! It’s the ultimate interpersonal shorthand. You may never need to explain what you “do” again.
6. There are no boundaries or straight lines today—just a blur. Nothing’s in sharp focus. Plastic surgery renders age meaningless; men use as many cosmetics as women; “reality TV” is cast as carefully as dramas; and product placement makes programming look like advertising. And it’s all served up so professionally; you can’t get a fix on anything. From now on, we’ll put quotation marks around “reality.”
7. Antisocial is the new normal. People on the street wear their iPod earbuds, or maybe they’re Bluetooth-enabled. Either way, they’re in their own private bubbles—turning public space into private. Who are their role models? On TV, they are House, the nastiest doctor in television history, and Entourage’s seething agent, Ari Gold. Clearly, the new message is “Do not disturb.”
8. We want real food. TV ads for foods laden with fats and chemicals used to amuse us; now they’re repulsive. We’ve elevated chefs to celebrities, turned cooking into an admired hobby and gone back to the past for edible inspiration. In a time of high-tech factory farming on one hand and all types of food randomly labeled “organic” on the other, the only word that rings true for us now is “authentic.”
9. We are steadily redefining family. The Ozzie and Harriet family of married mom and dad, two kids and no live-in grandparents may have reflected 1950s
10. We just might be coming around to the hard truth that global warming is no myth. Naomi Oreskes, professor of history and science studies at the University of California, San Diego, got tired of hearing claims that “most” scientists disagree with the notion of global warming, so she read every piece of science written on the topic—and not one scientist called it merely a theory. Ever since Hurricane Katrina, it’s become harder for skeptics to win converts.
1 comment:
My comments on yr Opinions
1)Quality missed in both countries(imp need for high end products)
2) What u know n how cheap n faster you can contribute.
3)True
4)Time is never an enemy ,rather its importance been realised.
5)More than a brand,the way u market yr brand matters.
6)Being straight has it own values.
7)Instead of nose poking its just engaging oneself.
8)This might be the case in US not in India
9)Family is still a family!!!
10)Katarina was not b use of global warming.Still a myth(my opinion)
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